SEO Interview Questions and Answers

SEO Interview Questions and Answers

Following is a list of a few of the frequently asked SEO interview questions:

1. Which on-page element is the most important from the SEO perspective?

1. a)   The meta keywords tag
2. b)   The title tag
3. c)   The headers (H1, H2, H3, etc)

Ans.: b)

2. Which form of redirect/meta tag transfers the maximum authority to the directed page?

1. a)    Canonical
2. b)    302
3. c)   301

Ans.: c)

3. Which of these factors will have the maximum effect on page ranking for local-focused queries?

1. a)   Correctly formatted address on the website that can be crawled
2. b)   The number of Facebook fans the page has in the area
3. c)   The location of the website’s server

Answer: a)

4. The acronyms PA, DA, and PR expand to:

1. a)   Personal authority, domain authority, parked rename
2. b)   Page authority, domain age, page rank
3. c)   Page authority, domain authority, page rank

Answer: c)

5. Which of the following tactics negatively affect a page’s search rankings?

1. a)   Adding navigation links to your page’s template
2. b)   Having the same colour for the text and page background
3. c)   Links to the page from other websites

Answer: b)

6. The three latest and largest algorithm updates Google has released are:

1. a)   Venice, Pippa, Orca
2. b)   Vince, Panda, Penguin
3. c)   Chrome, Blue Steel, Titan

Answer: b)

7. What is the number of characters recommended for Title Tag?

1. a)   120
2. b)   250
3. c)   70

Answer: c

8. Name the free tool that can help identify which city in the world has the largest search for the keyword – “Infinity War”?

1. a)   WordTracker
2. b)   Alexa
3. c)   Google Trends

Answer: a)

9. Optimization strategies in an unknown area of reputability are termed as:

1. a)   Blue hat techniques
2. b)   Orange hat techniques
3. c)   Grey hat techniques

Answer: c)

10. Which of the following statements about RSS is true?

1. a)   It is an XML form
2. b)   It is Real Time streamlined syndication
3. c)   Displays static information

Answer: a)

11. The time period required to get a Google page ranking is:

1. a)   2 week
2. b)   2 months
3. c)   More than 3 months

Answer: c)

SEO Skills to be Evaluated during Recruitment

SEO interview questions must be chosen carefully to evaluate the following SEO skills in the candidate applying for any SEO position in the company:

• Technical knowledge: Knowledge and experience of working with HTML tags and codes are vital. The recruitment tests and SEO interview questions must be able to test the candidate’s technical knowledge and application.
• Working with Excel: Keywords, links and other research items are stored in Excel which is quite a capable tool for long term SEO strategy. Therefore MS Excel is another important technical skill to test.
• Content knowledge: Content being the king helps any site climb up or down the SERP ladder. Content knowledge helps know and detect new trends in the field of online content and hence is a vital skill to test.  
• SEO tools: Knowledge about various SEO tools such as Google Analytics and SEMrush help the SEO expert gauge the performance of the website from time to time.
• Personality skills: Willing to learn and remain updated, critical thinking capabilities, prioritisation, patience, adaptability and flexibility are some of the personality traits that help a person succeed as an SEO expert. A well-designed personality test can help test these skills in the candidates.