India’s job market is on an upswing currently, thanks to robust campus recruiting in the country. In early 2018, pre-placement offers (PPOs) witnessed a 25-30% jump in top colleges. But with India also recording the highest pay hikes in the world, thanks to a low base and high inflation, competition among employers visiting campuses is stiff. Add to it the fact that modern job seekers demand a radically different candidate experience, greater transparency, brand authenticity, and more – all before they even consider applying for jobs in any company. How can employers stand out and customise their campus recruitment strategy to ensure they bag the best talent?

4 Ways to Get High-Quality Recruitment

1. Treat Your Website as the Face of Your Brand

   Create career sites, dedicated microsites, and landing pages for college students as part of your campus hire strategy. These should be mobile-friendly, visually appealing, and include interactive videos, authentic testimonials, and easy navigation.

2. Go Social in a Big Way

   Engage actively on social media platforms that students use. In India, job seekers are more active on Facebook (83%) and Twitter (40%) than LinkedIn (36%). Customise your approach for each platform, as L’Oreal Group does.

3. Leverage Online Assessment Solutions

   Use online assessment tools to streamline candidate evaluations. Fast-track recruitment with real-time results, hackathons, and innovative assessment methods to stand out.

4. Relationships Matter Most

   Build long-term relationships with students through career fairs, email campaigns, and social media engagement. This not only helps in hiring but also boosts brand reputation.

Conclusion

By following these strategies and using the best campus hiring solutions, you can secure top talent. MeritTrac offers tools curated by experts to help identify and onboard highly employable graduates efficiently.

Relevant Case Studies/Whitepapers:

Engineering Better College Placements through AceTrac

Making Talent Employable