Sales Aptitude Test to Build High Performing Sales Team
Sales drive the growth and success of any business. A high-performing sales team that consistently meets or exceeds targets is crucial for long-term organizational success. However, identifying and hiring the right sales talent through traditional recruitment methods remains a major challenge for many companies.
Conventional interview processes often involve generic questions that fail to evaluate the true functional capabilities of sales candidates. For instance, asking a candidate to “sell a pen” might be relevant in an FMCG sales interview, but would be ineffective when hiring for sectors like real estate or heavy machinery, where consultative selling and technical knowledge are more critical.
Such scenarios often lead to gut-based hiring decisions, resulting in a disconnect between the hired candidate’s strengths and the actual sales objectives of the organization.
Improve your ROI on Recruitment with Sales Aptitude Tests
Finding candidates who can match with your sales teams’ expectation is a top priority. The top three desired qualities of an ideal salesperson are:
- Product knowledge: In-depth understanding of the products or services they are selling to quickly address customer queries, understanding of similar products sold in the market, understanding of the market position of the product, understanding of the leading or lagging indicators of the product
- Customer engagement: Pitching products in the most convincing manner, engaging clients or customers and helping them relate with the product that you are selling, convincing them of a better result by using the products you are selling.
- Customer relationship management: Following up with customers to address queries and concerns, to update them about new products and to achieve customer loyalty.
Earlier, it was difficult to find the right tools to measure sales aptitude. Now, recruiters have access to a plethora of sales aptitude assessments online that are easy to find and apply. These tools are highly reliable, secure, and offers quick results in sales candidate assessment. You can be assured to receive a good return on your investment by hiring the right sales talent who will bring in profit through their initiatives.
Applications of Sales Aptitude Tests
These state of the art sales aptitude tests are applicable for various recruitment needs.
- Campus: New sales talent are abundant among recent graduates, which means the application of Sales Aptitude Tests will help recruiters get the right outcome during campus hiring. There are many tools to measure the employability skills of freshers, and the results of these tests can also be used to provide necessary training to high-potential candidates.
- Lateral hire: Sales aptitude tests can also be used for assessing candidates during lateral hiring. Using an online assessment is crucial for fair, bias-free lateral hiring needs. Highly sophisticated aptitude sales platforms offer you the option to customise your test questions. This will give you a more performance-oriented result that can help you make informed lateral hiring decisions.
- Workforce development: Another key area where sales aptitude tests can be put to use are in the designing of training and development programs. These tests provide an in-depth report of the skills your salespeople currently possess and highlights areas of excellence and areas for improvement. These test results are based on answers given to specially curated questions and are tabulated automatically, removing the chances of bias. This is thus beneficial for employees who would like to know how skilled they are and for employers to know how relevant these skills are when compared with the latest trends in the industry.
MeritTrac Platforms for Sales Aptitude Tests
- Simple, reliable, and accelerated online assessment delivery
- Aids device-agnostic test-taking experience
- Enables smooth information exchange to improve QTI compliance
- Rapid results tabulation and report generation feature
- More than 10,000 assessments that cover areas such as cognitive, behavioural, performance and domain skills
- Test delivery is now possible in 3 steps: catalogue selection, candidate mapping and test delivery.
- Options to choose and administer automated assessments
FAQ
A. Recruiters use sales aptitude tests to measure a candidate’s sales skills and abilities before they are hired. These test often include common sales questions and specific questions that are modelled around the key performance indicators of the hiring organisations’ sales team. The use of latest sales aptitude tools can help you to find the best sales talent for your workforce and thus gain a competitive edge in the market.
A. These domain-specific aptitude tests can be used to analyse the skills, hidden talents and training needs of existing sales personnel.
A. Some of the popular sales aptitude tests include personality tests, communication skills, soft skills, numerical aptitude tests, problem-solving abilities and reasoning abilities.
A. MeritTrac provides its users with the following features and flexibilities:
- Supports seamless test delivery of research-based assessments
- Supports multiple devices
- Create or configure unique test catalogues
- ISO 9001:2008, ISO 27001:2013 and CMMI Level 5 certified process
